The problem, of course, is that many of us face the same dilemma in our engagement with Academia.edu that we experience with Facebook. Just about everyone hates Facebook on some level: we hate its intrusiveness, the ways it tracks and mines and manipulates us, the degree to which it feels mandatory. But that mandatoriness works: those of us who hate Facebook and use it anyway do so because everyone we’re trying to connect with is there. And as we’ve seen with the range of alternatives to Facebook and Twitter that have launched and quickly faded, it’s hard to compete with that. So with Academia.edu: I’ve heard many careful, thoughtful academics note that they’re sharing their work there because that’s where everybody is.