Why Colleges Need to Embrace the Apprenticeship

Noel Ginsburg, chief executive of a plastics company, spent years pouring money into college scholarships, trying to entice dozens of high-school students to graduate and to pursue four years of college. A four-year college education, he thought, could be the “secret sauce” to a lifetime of success.

Now he wonders whether the promise of college was ever enough, since most kids never make it to a four-year institution anyway.

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